![](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/d6cf6f04-08da-4668-bcd7-0ec688f9bc93/Screen+Shot+2022-02-11+at+7.13.53+PM.png)
behave bras
Big-breasted women could not get their boobs to “behave”— comfortably and beautifully—until Athena created wire-free, patented Stayz cups that are supportive even when laying down. +50M women in the US are above a DD cup and being ignored by major brands. Behave needed branding and packaging to be noticed. Like big boobs are.
![](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/1e97df2c-5da1-4e39-b3b0-35f8b10e728f/Screen+Shot+2022-02-11+at+7.14.19+PM.png)
![](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/610cba01-7f74-4b5c-a8f3-6dd56c1216e2/Untitled-614.jpg)
![](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/7b010322-15bb-495e-9893-620acf13ba56/Screen+Shot+2022-02-11+at+7.15.49+PM.png)
![Untitled-66.jpg](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/51e4afd1-1ef6-4782-a620-9caefc7477b3/Untitled-66.jpg)
![Untitled-67.jpg](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/097ca329-341a-47a7-97c8-3f4c0f22bb96/Untitled-67.jpg)
![Untitled-68.jpg](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/7d9bc5e1-5caf-4554-b471-f70294e71d18/Untitled-68.jpg)
![Untitled-69.jpg](https://images.squarespace-cdn.com/content/v1/61957b5021a0ad46cc7b1822/8d563b61-7664-44c8-9fa9-77d247e935ae/Untitled-69.jpg)
Team
Sydney Voss-Kernan, Art Direction & Design
Alana Carpenter, Copy
Michael Ancevic, Photography
Agency: The Fantastical