behave bras
Big-breasted women could not get their boobs to “behave”— comfortably and beautifully—until Athena created wire-free, patented Stayz cups that are supportive even when laying down. +50M women in the US are above a DD cup and being ignored by major brands. Behave needed branding and packaging to be noticed. Like big boobs are.
Team
Sydney Voss-Kernan, Art Direction & Design
Alana Carpenter, Copy
Michael Ancevic, Photography
Agency: The Fantastical