behave bras

Big-breasted women could not get their boobs to “behave”— comfortably and beautifully—until Athena created wire-free, patented Stayz cups that are supportive even when laying down. +50M women in the US are above a DD cup and being ignored by major brands. Behave needed branding and packaging to be noticed. Like big boobs are. 

 
 
 
 
 

Team

Sydney Voss-Kernan, Art Direction & Design

Alana Carpenter, Copy

Michael Ancevic, Photography

Agency: The Fantastical