B. toys

From concept to brand to product development and packaging … B. sparked a sea change in the toy industry. Launched to grand fanfare and success, this start-up toy brand without a media budget won over 50 national awards, over 12 linear feet in 2000 Target stores, and hundreds of features from mommy blogs to The Met Catalog to The Ellen show.

B. is unlike other toys—from the unexpected colors and funky patterns to the irreverent copy. Amid all the accolades, what we are most proud of is the charity component that built 20 schools in places like Haiti, Kenya and India where kids are not so lucky.

Olive & plum children’s toys?

Yeah! Instead of running around hiding toys when company comes over, leave them out. They are fashion-forward. They are beautiful. They are art.

Etched patterns into plastic

Upscale design. No additional unit cost. Peruvian-textile-inspired patterns. On the packaging. On the plastic. On the bags. On the hangtags. Worldly wonder in every detail.

Ready for gift-giving

Late for the birthday party? No worries! Just flip the box wrapper inside out and you’re ready to celebrate. Anything to make parents’ lives easier. And beautiful.

B. you children’s wisdom

Children see magic because they look for it. We collected these charms in quote booklets included with each toy. Parents nationwide shared their children’s nuggets with us.

Mother Nature in heart

Recycling messages molded into the plastic. All printing on recycled paper with soy-based inks. Minimizing what gets thrown away, we take care of the planet our children will inherit.